Marketing to Your Customers

Different types of businesses have different signage needs because they serve different purposes and reach out to different customers.  To make sure your signage is specifically marketing to your customers you must first determine your category of business.

 

At one end of the business category spectrum are companies that satisfy specific and infrequent customer needs.  At the other end are businesses that fulfill general and frequent needs.

 

An effective sign will employ different marketing strategies depending on the type of business and the needs of its customers.  When businesses fall in between the two extremes, they will need to use a combination of methods.